U.S. TREASURY GRAPHIC DESIGN














U.S. Treasury Visual Identity / Publications
2013-2014 Payment Management (PM) Tactical/Operating Plan 
and logo designed for Sheryl Morrow, Deputy Fiscal Assistant Secretary,
Bureau of the Fiscal Service, U.S. Treasury:


Payment Management logo design, U.S.Treasury







U.S. Treasury Brochure & Marketing Collateral
Developed creative concepts; present to key stakeholders; execute project design.






U.S. Treasury Conference Exhibit Designs


Proposed Bureau of the Fiscal Service logo
used in Go Direct exhibit booth and 
marketing collateral:

Proposed Logo and Website Design for the Bureau of the Fiscal Service
Design proposed by AnneMarie Arnold in August, 2012.

U.S. Treasury Website (design proposal)

Video presentation of proposed Debt Management Services (DMS) intranet website designs.
Design proposed by AnneMarie Arnold in August, 2012.

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U.S. Treasury Newsletters


Develop original design concepts as well as oversee project design 
all the way through execution: photography, graphic design,
editing, cartooning, print management/shipping.




U.S. Treasury FEMA Presentation Design


"AnneMarie, you are absolutely amazing! Brilliant incorporation of a US Debt Card being handed off! This is exactly the impactful presentation concept I had in my mind.... You are an artist!"
- Email from Richard Haug, 6/2010




U.S. Army Portfolio Samples:

History of Military Intelligence Since 1775 Display










                                                              
  





My Posters


Ruth Bader Ginsburg

the petite, shy and soft-spoken justice 

turned pop culture icon:


The young Capote whose promise and talent once glittered so brightly.






Infographics

U.S. Army Commander's Initiative Group Leadership Workshop Brochure





Creativity embraces both hard and soft thinking. The most powerful creative thinking occurs when the left and right hemispheres of the brain combine to apply both 
generative and evaluative processes.

‘Hard’ and ‘soft’ thinking are terms often associated with creativity and they reflect the neurological processes associated with different hemispheres of the brain. Research suggests that the right side of the brain is visual and processes information in an intuitive and simultaneous way, looking first at the whole picture then the details (soft thinking). The other hemisphere - the left brain - is verbal and processes information in an analytical and sequential way, looking first at the pieces then putting them together to get the whole (hard thinking).
The right side of the brain is often associated with characteristics such as intuition, imagination, emotions, feelings and artistic creativity. The left side is more usually associated with planning and organization, logic, analytical thinking and deduction. The right side of the brain is sometimes referred to as the ‘artist’, whereas the left side is regarded as the ‘judge’.
The distinction between hard and soft thinking can be illustrated in the following way:
Reference:
(n.d.). Research summary - fostering creativity. Retrieved on May 6, 2012 from http://www.journeytoexcellence.org.uk/resourcesandcpd/research/summaries/rsfosteringcreativity.asp