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Ruth Bader Ginsburg

the petite, shy and soft-spoken justice 

turned pop culture icon:


The young Capote whose promise and talent once glittered so brightly.






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U.S. Army Commander's Initiative Group Leadership Workshop Brochure





Creativity embraces both hard and soft thinking. The most powerful creative thinking occurs when the left and right hemispheres of the brain combine to apply both 
generative and evaluative processes.

‘Hard’ and ‘soft’ thinking are terms often associated with creativity and they reflect the neurological processes associated with different hemispheres of the brain. Research suggests that the right side of the brain is visual and processes information in an intuitive and simultaneous way, looking first at the whole picture then the details (soft thinking). The other hemisphere - the left brain - is verbal and processes information in an analytical and sequential way, looking first at the pieces then putting them together to get the whole (hard thinking).
The right side of the brain is often associated with characteristics such as intuition, imagination, emotions, feelings and artistic creativity. The left side is more usually associated with planning and organization, logic, analytical thinking and deduction. The right side of the brain is sometimes referred to as the ‘artist’, whereas the left side is regarded as the ‘judge’.
The distinction between hard and soft thinking can be illustrated in the following way:
Reference:
(n.d.). Research summary - fostering creativity. Retrieved on May 6, 2012 from http://www.journeytoexcellence.org.uk/resourcesandcpd/research/summaries/rsfosteringcreativity.asp